The key role for Salesforce Marketing Automation Specialist is to build out Campaign strategy as well as execute campaigns through Salesforce Marketing Cloud.
You will be configure and deploy the data queries, the email templates, triggers based campaign, Automation schemas, customer journey maps as well as other parts of the platform to build out multichannel campaigns that are sent out to customer
As the Marketing Automation Specialist, you will also be working on using SQL to query data as well as AMPscript for personalisation within emails.
To communicating automation best practices including email formatting, list management, optimization, data quality, hygiene, and compliance. Aside that, generate targeted audiences based on customer analysis and segmentation is part of the role.
Responsible to design and develop various Salesforce Marketing Cloud tools including Journey Builder, Email Studio and Mobile Studio. Apart from this, Marketing Automation Specialist needs to model, transform and query all data needed for generating segmented marketing campaigns, as well as, formatting and delivering the list to appropriate parties.
Develop and test data integrations and relevant automations to support business CRM needs. Monitor quality of email database and create cleaned data sets. Requirement · Must have experience in execute campaigns through Salesforce Marketing Cloud
Able to use HTML, CSS and AMP Scripting for personalized messages to selected segments · Excellent knowledge in Salesforce integration technologies, both between Salesforce clouds and external systems.
Database experience including SQL queries, database design, relationships, and design practices. · Experience implementing and managing Salesforce APIs, including REST, SOAP, Bulk, Streaming and Connect.
Must have strong understanding of Marketing and analytic needs.
Individual contributor and must have good communication and able to work along with various department.
Please take note that we are not looking for salesforce developer. If you are interested, please send your updated CV to for a confidential discussion.
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